Risky Move of The Day: McDonald's is Officially Killing The Dollar Menu
The Dollar Menu is dead.
It has been a slow death for the popular Dollar Menu at McDonald's. But a new menu called the "McPick 2," which allows customers to choose between a McDouble, a McChicken, small fries and mozzarella sticks for $2, is taking its place.
The company hopes this will bring customers back who have left since the death of the Dollar Menu.
From the AP:
Whether the McPick menu catches on remains to be seen.
In an attempt to wean customers off the Dollar Menu in 2012, McDonald's rolled out an "Extra Value Menu" that offered items for a range of prices. After that failed to take hold, the company turned to the "Dollar Menu & More," which channeled a proven name but may have confused people with its range of prices.
McDonald's isn't alone in struggling to get customers to let go of the $1 price. Wendy's tried replacing its 99-cent menu with a "Right Price Right Size" menu, but acknowledged the switch wasn't doing the job. Last month, it began promoting a limited-time "4 for $4" deal that includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.
Your McGangBang dreams are pretty much over, America.
We weep for you.